I help you use AI.
You walk away
owning it.
The guides on this site are about how you can actually use AI in your work — not theory, not hype. I've helped Heathrow, Rabobank, Shell, and CZ with AI strategy, and I build my own AI products on the side. Three ways I can help: read for free, bring me in to teach your team, or we build something real together — and you walk away owning it.
Clarity in a week
Half a day with your team and you'll know exactly which AI use cases are worth your money — and which ones to walk away from.
A team that gets it
Workshops that turn AI from buzzword into something your team can actually use on Monday morning. No engineering background required.
Systems that ship
When you're ready to commit, I build the AI tools your team actually adopts — the kind that survive contact with real users.
Skip the mistakes
I bring patterns from shipping at places where wrong answers cost real money — Heathrow, Rabobank, Shell, CZ — so you don't pay tuition I already paid.
Start learning
Every essay, free forever. No signup, no paywall. Start with the basics or jump to the deep dives.
Evals as contracts: a better way to know if your agent is working
Why your AI pilot is stuck (and what to do about it)
The three prompt patterns I actually use in production
How to build your first AI agent in an afternoon
When you're
ready
I work with teams who want to own the capability — not rent it from a vendor forever. Email me a question and I usually reply within a day. Or book 30 minutes if you'd rather think out loud. Either way, you walk away knowing more — not depending on me more.